KARAKTERISTIK UKM DAN KONDUSIFITAS IKLIM BISNIS BAGI PENGEMBANGAN KEWIRAUSAHAAN DIKOTA TANGERANG

Abstract

The economic crisis of 1997-1998 negative impact on economic growh in indonesia. Economic crisis causing unemployment to rise and lead to urbanization. Low levels of education and limited skills possed by the urban migrants made the only choice to work and survive id to become street vendors. Until now. The high increase in the number of street vendor in indonesia, especially in the city of tangerang shows the low competitive ability of people to obtain formal employment. In studies using hypotesis from a sample of questionnaires completed by respondents.
The results based on statistical analysis 0,5460 of corelation 0,482 meaning there is the influence of the premises of product quality and customer satisfaction is strong enough in the direction (for positive results). Correlation of both variables are signivicant because the number of significant of 0,000<0,05.
The magnitude of the numbers R square (r2) of 0,298 points can be used to see effect of product quality to satisfaction (determinant coefisient), that number has meant that the effect of product quality to customer satisfaction was 29,8% and the remained for other variables affected by 70,2%. The result of hypotesis testing T count = 536, compared to the t table using 5% eror level is obtained t value table 1,960. So the t count > t table (5,362 > 1,960), then Ho is rejected and Ha accepted.
Enterpreneurship shoult be fully supported by the souls of blod will mean a very strong desire to break into the marketing of large-scale exsporters would suppose that the state agency with him.
Ready to offer defined contribution the real meaning of the business with a partner established a good foundation and super power due diligent complete the appropriate product.