ANALISIS EFEKTIVITAS PERINGKAT IKLAN SIAR PRODUK SUNSILK DENGAN PENDEKATAN EPIC MODEL

Akmaludin Akmaludin

Abstract


So many manufacturers of products ads appeared in various media, whether in the form of print media or
broadcast media such as radio and television. Certainly the ads are aired can be measured how much the
effectiveness of those ads. The parameters measured are four critical dimensions is the dimension of
Emphaty, Persuasion, Impact and Communication. The outcome of which can be depicted in diagram form of
Cartesian Product.
The average total value generated from the analysis result obtained is 4.149. This value indicated that the
broadcast media advertising of Sunsilk products is efective.
Each dimension of EPIC model has provided a clear picture of the acquisition results of the analysis. The
value of each of these dimensions includes dimensions that inform Emphaty that succeeded in giving a good
attraction for consumers to weigh the value is 4.143. Persuasion dimension that provides information that is
able to create a positive impact on the use of Sunsilk products is 4.090 value weights. Impact dimension that
provides information that can improve consumer understanding of ad products from Sunsilk good thing is
non-abstract up to things that are abstract, Impact score is 4.195. Dimensional Communications provides
information that advertising messages are delivered to consumers is acceptable inside consumers
communication score is 4.168.


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